Top 5 Fashion Games in the Middle East: Q1 2022 Performance

The first quarter of 2022 saw notable performance trends for the top 5 fashion games in the Middle East on a unified platform, covering both iOS and Android. Here’s a detailed look at the metrics for each game, based on data from Sensor Tower.

Hair Challenge from Rollic Games experienced a steady increase in weekly downloads early in the quarter, peaking at around 72K in late January before gradually declining to approximately 38K by the end of March. Weekly revenue saw modest gains, with peaks at $34 in late January. Active users started strong at around 377K and saw a gradual decline, ending the quarter at about 309K.

Outfit Makeover by SUPERSONIC STUDIOS LTD had an impressive spike in weekly downloads, reaching over 114K in the third week of January before tapering off to around 34K by the end of March. Revenue peaked at $17 in mid-February. Active users followed a similar trend, peaking at 145K in late January and then stabilizing around 65K by the end of the quarter.

Project Makeover from Magic Tavern, Inc. maintained a consistent weekly revenue, with figures around $47K in January, gradually decreasing to approximately $36K by the end of March. Downloads showed fluctuations, peaking at 44K in late January and dropping to around 18K by late March. Active users had a steady decline from about 315K at the start of the quarter to 269K by the end.

Hair Dye! by Crazy Labs saw its download numbers peak at 42K in late February, with a more stable trend towards the end of March at around 35K. Active users peaked at 139K in late February but saw a decrease to 118K by the end of March.

DIY Makeup, also by Crazy Labs, had a peak in downloads at around 49K in early January before a general downward trend to 32K by the end of March. Active users started the quarter strong at around 343K, eventually stabilizing at approximately 284K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower's platform.